The idea of "smart shopping"

The idea of "smart shopping":

reflects more than just the desire to buy at the lowest possible prices – it is associated with the desire to buy the highest possible quality products at the lowest possible prices (“value for money”).

“Smart shopper” tries to minimize the impact of manufacturers’ marketing activities,
retailers on their purchasing behavior through rational and thoughtful use
from all types of promotions.

“Smart shopping” is a relatively new concept, which has already gained considerable popularity in the US and other countries.
The idea, which was initially promoted by consumer organizations, is increasingly becoming an object of interest for government organizations and educational institutions.
This is due to the growing awareness that consumers need to be educated to be able to spend their money effectively in the face of the strong influence of advanced marketing solutions used by manufacturers.

14 rules of Smart shopping

Characteristics related to shopping

1 I compare products from different brands,
to choose the best offer

2 Before I go shopping, I make a list.
things to buy

3I participate in store loyalty programs

4 I usually try to check the ingredients of the food and chemical-cosmetic products I buy, which I did not know before.

Characteristics related price

5 When I compare prices of products of different sizes or the number of pieces in a package, I compare unit prices (per kg, piece)

6 I compare prices between stores

7. When I am at the checkout, I check if the price of the product matches the price on the shelf.

8 I know the exact prices of the most frequently purchased products

Promotion-related characteristics

9. When something is added to a product for free, I wonder if I really need it

10 When something is added to the product for free,
I'm trying to assess what the value of this might be

11 When I see a product on sale, I wonder
what is its price without promotion

12 When I enter a store, I remember about interesting promotions that I found out about earlier

13 I try to look for information about promotions in food, detergents and cosmetics

14 When I see a product on sale, I usually check its expiration date

"Smart shopper"
is a person who declares that he or she "always" or "often" makes purchases based on at least 7 out of 14
rules listed above.

What kind of Smart shoppers are Poles?

For over 10 years, people have been surveyed according to the indicated rules. The Polish consumer has had a very high indicator since the beginning of the study. This scale increased at the beginning, then before and during the pandemic it dropped significantly, but since 2020 it has been growing significantly last year ¾ of Poles bought according to these rules we are Smart Shoppers in 75%*. It must be clearly stated here that being Smart does not mean having free shipping in e-commerce, or a larger package in a well-known chain store, but you need to check all aspects and answer a few questions;

1 When is it worth using free shipping?

2 Can the price in a small online store be lower for a large part of the assortment than in large sales platforms?

3. Is it possible to combine product quality with a lower price?

4 Do I always have to look only at the unit price and not the total purchase?

Etc. Etc.

LET'S BE A REALLY SMART SHOPPER

*data according to shopper monitor 2023